This is my FIRST blog under the FREE RADICAL MARKETING series and hope you would find the blogs I'd be posting to be of much interest.
The Internet has profoundly transformed the way people learn about and shop for products.Ten years ago, companies reached their customers through trade shows, print advertising, and other traditional marketing methods.Today, buyers start their purchasing experience by looking on the Internet, in search engines, the blogosphere and social media sites. To remain competitive in the modern digital age, businesses' websites need to be FOUND online by the PEOPLE already SEARCHING for the products and services that YOU sell!
So what does this mean to you? How would it affect the day-to-day running of your company? To say the least, the digital landscape provides a plethora of opportunities to REACH a global audience. Having said that, my STRATEGY would be to have a more FOCUSED approach as opposed to having a 'one-size-fits-all' view.
You'd see some insightful blogs in the coming days/weeks on various topics related to marketing, with an emphasis on the digital landscape and its implicated challenges. Enjoy reading and look forward to reading your comments soon! :)
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